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The 39,000 striking Verizon workers, members of the Communications Workers and the Electrical Workers from Maine through Virginia, are introducing a new facet to the worker-boss struggle: The virtual picket line. The virtual picket line not only is pioneering in the use of social media for a traditional strike, but it also gives millennials – who use social media more than their elders and who often don’t know about unions and their causes – exposure to organized labor and its causes. But the virtual picket line via Facebook, Instagram, Snapchat, Twitter and other platforms hasn’t stopped CWA and IBEW from traditional strategies in their fight against the multibillion-dollar telecom.
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